Growth insights, reports, and news for you

In part two of our three-part blog series based on a recent financial services (FS) roundtable in London, we explore one of the biggest obstacles to ABM's success: inadequate sponsorship and governance.

In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024. 

Learn how Dell Technologies is using generative AI to revolutionize client engagement, optimize sales processes, and create tailored, high-impact customer experiences.

Seventeen consecutive quarters of growth is no small feat in today’s competitive tech landscape. How has Persistent Systems managed to stay ahead – outperforming the market, expanding its reach, and leading the way in innovation and client-centricity?

Jim Jackson, former CMO of Hewlett Packard Enterprise, shares how bold, data-driven marketing revolutionized the company's digital transformation, fueling client-centric growth.

Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.

In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

We worked with the company to transform its client engagement strategy, leading to the largest deal in its CMT practice and setting a new standard for client relationships and growth.

We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.

We partnered with the company to enhance its ABM program, transforming its client-centric strategies, bridging organizational silos, and driving significant customer retention and growth.

We partnered with the company to transform its marketing division, driving deeper client engagement and positioning it as a leader in customer-focused innovation.

Chief Marketing Officer, Gurvinder Sahni reveals how a high "say-do" ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth.

Account-Based Marketing (ABM) offers financial services firms a powerful way to deepen client relationships and achieve growth in a complex, competitive, and trust-driven industry. However, scaling it effectively is essential for long-term success.

We partnered with the firm to transform its flagship thought leadership survey, setting a new standard for client engagement and driving significant growth in a competitive market.

In October, over 140 senior marketers joined us in New York City to explore the seismic shifts in enterprise buying behavior. 

Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.

In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.

We partnered with the firm to transform its role from a traditional IT provider to a strategic partner for a major global banking client and drive significant business growth.

A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.

Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? 

Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23. 

Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. Craig Walker, former Global CIO at Shell, shares what it takes to win the trust of top decision-makers.

We helped the company position itself as a digital transformation leader, driving substantial growth and transforming client engagement through targeted, high-impact strategies.