Marketing Priorities Survey 2025
Our Marketing Priorities Survey 2025, sponsored by Demandbase, explores how today’s high-performing organizations are adapting to succeed in 2026 – responding to unprecedented market pressures and reshaping strategies for relevance, precision, and sustainable growth.
Read the report highlights here.
Drawing on insights from over 100 CMOs globally – including 43% from $1B+ organizations – the survey highlights the forces transforming marketing and the actions marketing leaders must take to drive growth and profitability. It reveals the priorities and approaches that define high-growth organizations in a landscape where traditional approaches are no longer enough.
In 2026, leading teams are embedding AI across content and go-to-market strategies, establishing trust and preference early, and focusing on key accounts. They are investing in the enablement and training strategies that truly accelerate skill transformation versus those that are simply easy to use.
Join our webinar: 2026 Marketing Reset: Why the Old Playbook Won’t Win as we reveal the most critical insights from our full Marketing Priorities Survey.
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75%
of CMOs in high-growth companies plan to increase investment in AI-related training and enablement
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60%
of CMOs in high-growth companies are strengthening reputation and thought leadership
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65%
of CMOs say marketing enablement is managed by a dedicated function outside of marketing or has no dedicated function at all
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52%
of high-performing organizations link marketing enablement to their annual planning cycles, investing in targeted, continuous enablement (not just one-off training)
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FM: Rewriting the ABM playbook
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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Fujitsu: Building a client-first growth engine
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM
Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.