The Momentum
Client Buying Index
CBX identifies buying behavior trends and provides actionable advice to help marketers play a deeper role in winning new business, build stronger connections with clients, and achieve business goals. We survey hundreds of key decision makers from enterprise organizations across various sectors and territories to bring you rigorous, diversified data that will change how you approach your next growth opportunity.
For 2023
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370
business and IT leaders across North America, Europe and Asia-Pacific surveyed
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70%
of companies had revenues of more than $1bn
Client Buying Index
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Accelerating client-led growth through client-centric storylines
In the current competitive environment, client centricity has become more crucial than ever. However, many organizations still struggle to implement it effectively, which has a significant impact on their bottom line. A client-centric content engine can be a crucial component in overcoming these challenges to drive sustainable growth.
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The five different types of research
There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
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Measuring the impact of brand studies
In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.