The Momentum
Client Buying Index
CBX identifies buying behavior trends and provides actionable advice to help marketers play a deeper role in winning new business, build stronger connections with clients, and achieve business goals. We survey hundreds of key decision makers from enterprise organizations across various sectors and territories to bring you rigorous, diversified data that will change how you approach your next growth opportunity.
For 2023
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370
business and IT leaders across North America, Europe and Asia-Pacific surveyed
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70%
of companies had revenues of more than $1bn
Client Buying Index
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Global Account-Based Marketing Benchmark
This research, sponsored by Demandbase, explores the state of ABM in 2024/25. We surveyed over 300 B2B marketers to understand the state of ABM budgets and its impact on business outcomes, as well as examine the differences between ABM 'leaders' and 'laggards'.
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Value of Thought Leadership report
Value of Thought Leadership 2025 offers critical insights into how thought leadership builds trust, influences decisions, and accelerates deals in an increasingly complex buying landscape.
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Marketing Skills Study 2025
Our Marketing Skills Survey 2025, sponsored by Demandbase, reveals how marketing leaders are tackling one of the biggest challenges facing B2B marketing today: building high-performing teams that are fit for the future.