Growth insights, reports, and news for you

There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is. 

In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.

Our research tells us that reputation now trumps relationships when clients are making decisions about solutions providers. But how well do your clients genuinely understand you?

Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.

Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well. 

Today, we’re rolling out the Momentum ITSMA Content Maturity Assessment to help marketing leaders better understand their content functions.

New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.

Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients. 

Early insights from our Value of Thought Leadership 2025 reveal what B2B buyers need from providers and how you can rise above the competition with insightful, client-centric strategies. 

We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.

Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.

A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.

Although we’ve made great strides in bridging the gap between sales and marketing, the need for unification has intensified in the last few years.

Jodi Lebow, VP Global Demand Center, Hexagon and Robert Hollier, Partner, Momentum ITSMA, advise on ABM budget strategies in light of new buyer research.

Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. 

With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.

Based on interviews with leading experts and data from the 2023 State of Account-Based Marketing report from Momentum ITSMA and the ABM Leadership Alliance, we recommend five steps to improving your martech stack.

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up.

Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.

If your business goal is to achieve market-beating growth, it might make sense to make some strategic investments, even in times of budgetary constraints.

"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers

Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up. This guide reveals the four capabilities that will boost your chances of success.

Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance