Growth insights, reports, and news for you

Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.

The use of AI remains a critical component of successful B2B buyers’ strategies. Here, we explore the five top use cases of generative AI, which are essential for enhancing marketing strategies and driving business success.

Learn how Dell Technologies is using generative AI to revolutionize client engagement, optimize sales processes, and create tailored, high-impact customer experiences.

Based on data from our new Global Account-Based Marketing Benchmark (ABX) research, I believe we're seeing the emergence of a phenomenon I'm calling the "generative AI marketing chasm”.

B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, generative AI looks to be a game-changer.

In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.

In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

How are you thinking about generative AI for your top accounts? This question has been playing on repeat in the run up to our London ABM Forum in June.

In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.

A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.

Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.

Generative AI may be much closer than we as marketing professionals like to think - automating marketing processes and even taking on 'creative' tasks that we perhaps think only well-paid humans can do. Is this creative destruction – or just destruction? 

Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly generative AI.