Shaping the future of Account-Based Marketing

Since 2003, our Global Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key strategies that evolve the practice. 

The Council exclusively consists of marketing leaders from organizations with the most advanced ABM practices and strategies. The Council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling across accounts, and embedding ABM as a strategic driver of our mission: client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy. Members meet quarterly to explore best practices, challenges and trends from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX).

The Global Account-Based Marketing (ABM) Council 

  • Advancing best practices

    Since the inception of Account-Based Marketing, our Council has had a vital role in advancing ABM practices, informing our world-leading ABM Certification, and shaping best practice models. The Council provides a platform to share actionable insights and innovation on topics including the marketing ecosystem, key account growth, and the implications of generative AI.

  • Shaping the future

    The Council meets regularly to engage in conversations about trends, challenges, and strategic opportunities for the practice of ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2025/2026
Global ABM Council meeting dates

  • Virtual Council meeting

    September 24, 2025

  • Virtual Council meeting

    March 4, 2026

  • Virtual Council meeting

    June 3, 2026

  • Virtual Council meeting

    September 23, 2026

  • Virtual Council meeting

    November 18, 2026

Global ABM Council members

Participation is exclusive to senior marketing leaders driving global Account-Based Marketing strategies.

For more information or to inquire about joining, contact zara.barton@momentumitsma.com

  • Arup grey

    Arup joined MomentumABM to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organization started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • Salesforce grey

    MomentumABM is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail

    Global Head of ABM, Salesforce 

MomentumABM Pulse

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