Shaping the future of Account-Based Marketing

Since 2003, our Global Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key strategies that evolve the practice. 

The Council exclusively consists of marketing leaders from organizations with the most advanced ABM practices and strategies. The Council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling across accounts, and embedding ABM as a strategic driver of our mission: client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy. Members meet quarterly to explore best practices, challenges and trends from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX).

The Global Account-Based Marketing (ABM) Council 

  • Advancing best practices

    Since the inception of Account-Based Marketing, our Council has had a vital role in advancing ABM practices, informing our world-leading ABM Certification, and shaping best practice models. The Council provides a platform to share actionable insights and innovation on topics including the marketing ecosystem, key account growth, and the implications of generative AI.

  • Shaping the future

    The Council meets regularly to engage in conversations about trends, challenges, and strategic opportunities for the practice of ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2025/2026
Global ABM Council meeting dates

  • Virtual Council meeting

    March 4, 2026

  • Virtual Council meeting

    June 3, 2026

  • Virtual Council meeting

    September 23, 2026

  • Virtual Council meeting

    November 18, 2026

Global ABM Council members

Participation is exclusive to senior marketing leaders driving global Account-Based Marketing strategies.

For more information or to inquire about joining, contact zara.barton@momentumitsma.com

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay

    Vice President of Marketing, CoreHR

  • Statestreet grey

    We were able to pilot Account-Based Marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

  • Colt grey

    From the start, MomentumABM recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

MomentumABM Pulse

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