Growth insights, reports, and news for you

We worked with the company to transform its client engagement strategy, leading to the largest deal in its CMT practice and setting a new standard for client relationships and growth.

We partnered with the firm to transform its role from a traditional IT provider to a strategic partner for a major global banking client and drive significant business growth.

We helped the company position itself as a digital transformation leader, driving substantial growth and transforming client engagement through targeted, high-impact strategies.

In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.

We partnered with the company to redefine its research approach, setting a new standard for client engagement and driving sustainable growth in a competitive market.

Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.

We helped the company enhance its market presence and client relationships, generating significant revenue opportunities and positioning it as a leader in strategic business transformation.

We worked with the company to build a transformative ecosystem of strategic partners, positioning it as an industry leader and driving significant innovation and growth.

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up.

The latest Client Buying Index research shows buyers are sceptical and treading carefully. What does that mean for marketers?

Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.

Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.

Key Account Management could see your growth double – but watch out for these four lesser-known pitfalls.

Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.

Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth.

Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program.

While the marketing funnel provides a measurement for success, it can also be misused. Here's why it might be time to abandon this model.

Amid the endless discussions of ABM these days, some have lost sight of its original intent in driving strategic growth with key accounts. 

Customer trust is critical to the growth of key accounts but just as industries have changed faster than ever before since the pandemic began, so has the path for earning trust with key customers.

For this ABM Podcast episode, we bring you three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles...