Expert workshops to accelerate your execution and impact revenue
Our expert workshops provide a unique opportunity to gain actionable insights and apply best practices with the guidance of industry experts. Each session is designed to address specific challenges and offer tailored best practices to drive measurable results.
Propel your business forward with expert workshops
In today’s rapidly changing market, B2B marketers must continuously adapt and innovate to stay ahead. Our workshops provide the insights, frameworks, and methodologies to successfully navigate these challenges and seize opportunities for growth.
Key benefits:
- Strategic insights: Gain a deeper understanding of market dynamics and how to leverage them for your business advantage.
- Best-practice application: Learn and practice methodologies and frameworks for effective execution and growth.
- Expert guidance: Learn from industry Subject Matter Experts (SMEs) who bring a wealth of experience and knowledge to each session.
By taking part, you'll gain access to industry-leading insights, strategies, and frameworks to accelerate growth.
Explore our workshops below.
Workshops
The ABM Accelerator Workshop is designed to benchmark your program, prioritize key challenges, and provide a roadmap for long-term success focusing on your most critical gaps. This expert-led session provides the clarity and foundation to accelerate performance and scale impact.
Key benefits:
ABM maturity assessment: Using our ABM Adoption Benchmark, we’ll assess your ABM program's maturity, identifying strengths and areas for improvement against 20+ best-in-class success factors.
Strategic roadmap: For your top five focus areas, we’ll develop a clear, actionable roadmap to strengthen your approach and drive meaningful impact for your organization – using insights from over 150 benchmarked ABM programs.
What you’ll gain:
A clear view of where your ABM program performs well, and where it needs improvement
A practical step-by-step roadmap to evolve your ABM strategy, focusing on your five critical elements
Expert guidance and best-practice recommendations for scaling ABM with confidence and driving measurable business impact and ROI
This workshop is a hands-on, two-part session that empowers you explore agentic AI, taking you from concept to a working agent prototype built for your unique business needs.
Key benefits:
Custom ABM agent developed and demoed to your exact requirements
Immediate insight into the value and integration potential within your environment
Expert guidance on agentic AI deployment, governance, and best practice
What you’ll gain:
A functioning ABM AI agent, ready for testing and refinement
A practical blueprint and end-to-ed guidance for scaling agent-driven ABM
Lasting confidence and hands-on experience to drive greater value from AI
This immersive workshop is designed to equip you with the insights to understand the latest B2B buyer dynamics – and how to turn those insights into smarter strategies and more effective engagement.
Key benefits:
Understand buyer journey dynamics: Drawing on MomentumABM's Client Buying Index research, we’ll determine how well your organization aligns to buying expectations and critical decision drivers.
Buying group alignment: For a specific purchase category, we’ll work together to identify the members of the buying group, understand their role, and prioritize key personas to enhance decision-making processes.
Effective engagement strategies: For an agreed audience, we'll use structured exercises to surface and prioritize the most effective ways to drive buyer engagement and inform sales and marketing efforts.
What you’ll gain
A clear view of today’s enterprise buyer expectations and decision drivers
A candid assessment of where your organization excels – and where it can improve
An aligned view of the members of the buying group and their role for an agreed purchase category
Best practices and repeatable approaches to drive effective buyer engagement
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Principal Advisor & Consultant
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Chief Consulting Officer
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Principal Consultant
Related insights
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FM: Rewriting the ABM playbook
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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Fujitsu: Building a client-first growth engine
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM
Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.
