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Expert workshops to accelerate your execution and impact revenue

Our expert workshops provide a unique opportunity to gain actionable insights and apply best practices with the guidance of industry experts. Each session is designed to address specific challenges and offer tailored best practices to drive measurable results.

Propel your business forward with expert workshops

In today’s rapidly changing market, B2B marketers must continuously adapt and innovate to stay ahead. Our workshops provide the insights, frameworks, and methodologies to successfully navigate these challenges and seize opportunities for growth.

Key benefits:

  • Strategic insights: Gain a deeper understanding of market dynamics and how to leverage them for your business advantage.
  • Best-practice application: Learn and practice methodologies and frameworks for effective execution and growth.
  • Expert guidance: Learn from industry Subject Matter Experts (SMEs) who bring a wealth of experience and knowledge to each session.

By taking part, you'll gain access to industry-leading insights, strategies, and frameworks to accelerate growth.

Explore our workshops below.

Workshops

The ABM Accelerator Workshop is designed to benchmark your program, prioritize key challenges, and provide a roadmap for long-term success focusing on your most critical gaps. This expert-led session provides the clarity and foundation to accelerate performance and scale impact.

Key benefits:

ABM maturity assessment: Using our ABM Adoption Benchmark, we’ll assess your ABM program's maturity, identifying strengths and areas for improvement against 20+ best-in-class success factors.

Strategic roadmap: For your top five focus areas, we’ll develop a clear, actionable roadmap to strengthen your approach and drive meaningful impact for your organization – using insights from over 150 benchmarked ABM programs.

What you’ll gain:

A clear view of where your ABM program performs well, and where it needs improvement

A practical step-by-step roadmap to evolve your ABM strategy, focusing on your five critical elements

Expert guidance and best-practice recommendations for scaling ABM with confidence and driving measurable business impact and ROI

This workshop is a hands-on, two-part session that empowers you explore agentic AI, taking you from concept to a working agent prototype built for your unique business needs.

Key benefits:

Custom ABM agent developed and demoed to your exact requirements

Immediate insight into the value and integration potential within your environment

Expert guidance on agentic AI deployment, governance, and best practice

What you’ll gain:

A functioning ABM AI agent, ready for testing and refinement

A practical blueprint and end-to-ed guidance for scaling agent-driven ABM

Lasting confidence and hands-on experience to drive greater value from AI

This immersive workshop is designed to equip you with the insights to understand the latest B2B buyer dynamics – and how to turn those insights into smarter strategies and more effective engagement. 

Key benefits:

Understand buyer journey dynamics: Drawing on MomentumABM's Client Buying Index research, we’ll determine how well your organization aligns to buying expectations and critical decision drivers.

Buying group alignment: For a specific purchase category, we’ll work together to identify the members of the buying group, understand their role, and prioritize key personas to enhance decision-making processes. 

Effective engagement strategies: For an agreed audience, we'll use structured exercises to surface and prioritize the most effective ways to drive buyer engagement and inform sales and marketing efforts.

What you’ll gain

A clear view of today’s enterprise buyer expectations and decision drivers

A candid assessment of where your organization excels – and where it can improve

An aligned view of the members of the buying group and their role for an agreed purchase category

Best practices and repeatable approaches to drive effective buyer engagement

Meet the experts

  • Adam Bennington

    Principal Advisor & Consultant

  • Meta Karagianni

    Chief Consulting Officer

  • Carrie

    Principal Consultant

Related insights

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  • Colt grey

    From the start, MomentumABM recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

  • In my experience, MomentumABM training and certification is the best training there is.

    Andrea Clatworthy

    Director, Head of Europe Marketing Transformation, Fujitsu

  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by MomentumABM.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

    Keith Pranghofer

    Director of Marketing, ISV Partnerships, Microsoft