Grow key accounts

Optimizing Account-Based Marketing for long-term client relationships

Ideal for:

Account-based strategies remain a top priority for senior leaders in today’s competitive landscape. Our latest Client Buying Index data reveals that ABM has consistently ranked as the number one marketing focus for the past three years.

This data conveys three key insights: ABM is a permanent fixture; it is continually evolving; and not all ABM initiatives yield the same level of success. Organizations must prioritize effective account-based strategies to foster deep relationships with key accounts and drive sustainable growth.

  • 30%

    of marketing budgets dedicated to ABM

  • 60%

    plan to increae investment in ABM over the next 12 months

Optimize and embed ABM across your business

Use our proven Account-Based Marketing Adoption Framework to evaluate the maturity of your key account programs, understand how they're performing across critical success factors, and prioritize areas for improvement. Together, we can ensure your Account-Based Marketing programs drive market-beating performance.

ABM adoption framework
  • Arup grey

    Arup joined MomentumABM to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

  • Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

    Paul Wooding

    Regional VP, Cloudera

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay

    Vice President of Marketing, CoreHR

  • Put simply, MomentumABM's team and process drive incredible impact.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture

Key accounts

MomentumABM Pulse

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