Grow key accounts

Optimizing Account-Based Marketing for long-term client relationships

Ideal for:

Account-based strategies remain a top priority for senior leaders in today’s competitive landscape. Our latest Client Buying Index data reveals that ABM has consistently ranked as the number one marketing focus for the past three years.

This data conveys three key insights: ABM is a permanent fixture; it is continually evolving; and not all ABM initiatives yield the same level of success. Organizations must prioritize effective account-based strategies to foster deep relationships with key accounts and drive sustainable growth.

  • 30%

    of marketing budgets dedicated to ABM

  • 60%

    plan to increae investment in ABM over the next 12 months

Optimize and embed ABM across your business

Use our proven Account-Based Marketing Adoption Framework to evaluate the maturity of your key account programs, understand how they're performing across critical success factors, and prioritize areas for improvement. Together, we can ensure your Account-Based Marketing programs drive market-beating performance.

ABM adoption framework
  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by MomentumABM.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

  • Colt grey

    From the start, MomentumABM recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

Key accounts

MomentumABM Pulse

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