Grow key accounts

Optimizing Account-Based Marketing for long-term client relationships

Ideal for:

Account-based strategies remain a top priority for senior leaders in today’s competitive landscape. Our latest Client Buying Index data reveals that ABM has consistently ranked as the number one marketing focus for the past three years.

This data conveys three key insights: ABM is a permanent fixture; it is continually evolving; and not all ABM initiatives yield the same level of success. Organizations must prioritize effective account-based strategies to foster deep relationships with key accounts and drive sustainable growth.

  • 30%

    of marketing budgets dedicated to ABM

  • 60%

    plan to increae investment in ABM over the next 12 months

Optimize and embed ABM across your business

Use our proven Account-Based Marketing Adoption Framework to evaluate the maturity of your key account programs, understand how they're performing across critical success factors, and prioritize areas for improvement. Together, we can ensure your Account-Based Marketing programs drive market-beating performance.

ABM adoption framework

  • In my experience, MomentumABM training and certification is the best training there is.

    Andrea Clatworthy

    Director, Head of Europe Marketing Transformation, Fujitsu

  • As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, MomentumABM has a unique perspective on this complex and increasingly business-critical, decision-making environment.

    Tim Birt

    Partner, Osbourne Clarke

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that MomentumABM can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

     

Key accounts

MomentumABM Pulse

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