Growth insights, reports, and news for you

In this episode of our Spotlight Series, Mark Wellings, Executive Director, Thought Leadership, explores the power of thought leadership in driving competitive advantage and differentiation in today’s dynamic B2B marketplace.

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.

New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.

We partnered with two leading global technology firms to strengthen their collaboration, align their go-to-market strategy, and drive growth for a new joint offering in the security and resilience space.

Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients. 

Early insights from our Value of Thought Leadership 2025 reveal what B2B buyers need from providers and how you can rise above the competition with insightful, client-centric strategies. 

We partnered with the firm to transform its flagship thought leadership survey, setting a new standard for client engagement and driving significant growth in a competitive market.

Research from Momentum ITSMA, a leading growth consultancy, reveals a connection between the maturity of thought leadership programs and superior business performance. 

Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. 

Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?

On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.

Thought leadership development is a balancing act. You need to harness the right stakeholders, at the right time, with the right insights.

Your internal audience can help ensure your thought leadership program is top-notch through sharing their expertise and their networks.

With repeatable B2B thought leadership programs, you no longer need to fight competitors for share of voice.

Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?

Thought leadership experts from PwC and international law firm Simmons & Simmons share their advice on getting the most from your content without increasing your budget or resources.

Is it necessary for solution providers to partner with industry analysts or publishers to do research-based thought leadership?