ABM leader

Forge a winning ABM strategy to drive market-beating growth.

Transform ABM from a tactic to a strategic growth imperative

Establish a robust account-based marketing strategy that garners buy-in across your organization, prioritizes key initiatives, and empowers your teams with the necessary skills for sustained success.

We understand that the key to effective ABM lies in moving beyond personalization tactics. Our approach focuses on scaling your efforts beyond a handful of accounts and mobilizing all marketing teams to align around a shared vision of client-centric growth.

As an extension of your team, we partner with you to design, operationalize, and embed your ABM strategy, ensuring that you effectively nurture and grow your most strategic client relationships. With our support, you'll experiment with innovative strategies, expand your reach, and fully integrate account-based programs into your overall marketing framework for exceptional performance.

How we help

We offer ABM certification programs that provide participants with the knowledge and tools needed to excel in account-based marketing, driving value for key clients.

ABM Certification

We provide data-driven account segmentation strategies, prioritizing high-value clients to foster deeper relationships and maximize growth opportunities.

Our consulting team designs and implements ABM strategies that target key accounts, optimizing marketing efforts to enhance client relationships and revenue generation.

We develop bespoke ABM assets and experiences designed to engage key accounts, aligning with their unique needs and driving deeper client relationships.

We craft high-impact pursuit messaging and content that resonates with target clients, increasing the likelihood of successful deal closure.

We provide executive profiling services to help firms understand key decision-makers' priorities and preferences, enabling more personalized and effective client engagement.

Our experienced professionals provide staff augmentation services to fill gaps and ensure critical marketing initiatives are delivered with expertise and precision.

We implement robust measurement and governance frameworks that monitor performance, ensuring that marketing initiatives drive sustained growth and business impact.

The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail
Global Centre of Excellence Lead, Salesforce
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle
In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

Kim Blair
Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce
It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that MomentumABM can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle

Video Thought leadership

Spotlight Series: The role of reputation in client-centricity

In this episode of our Spotlight Series, Mark Wellings, Executive Director, Thought Leadership, explores the power of thought leadership in driving competitive advantage and differentiation in today’s dynamic B2B marketplace.
Podcast Account-Based Marketing

NetApp: Turning ABM ambition into impact

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
Video Talent and capability building

Spotlight Series: The marketing upskilling reset every CMO must embrace

In this episode of our Spotlight Series, Jo Connolly, Director, Learning & Development, shares how human-centered, competency-led learning and development programs can transform B2B marketing skills – moving beyond “tick-box” training to embed client-centric growth and organizational impact.