Differentiate offerings

Integrating the portfolio to enhance client relevance and market distinction

Ideal for:

In a rapidly changing marketplace, differentiation is essential for maintaining a competitive edge. Our recent Client Buying Index data reveals that organizations face increasing pressure to align their offerings with evolving client needs and preferences.

Over half of enterprises indicate that their current solutions are not adequately addressing market demands, leading to frustration and lost opportunities. As businesses navigate mergers, acquisitions, and market fluctuations, it's crucial to continuously integrate and refine offerings to enhance client relevance and drive differentiation. By prioritizing client-centric solutions, you can ensure your organization stays ahead of the competition while fostering stronger relationships and sustained growth.

  • 76%

    of enterprises tell us they receive information from solution providers that's tailored to their company

Know where growth is coming from

Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity. 

Account growth matrix

  • Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given MomentumABM's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

    Matt Woodford

    Business Lead, Accenture

  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

    Kim Blair

    Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. MomentumABM has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

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MomentumABM Pulse

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