Differentiate offerings

Integrating the portfolio to enhance client relevance and market distinction

In a rapidly changing marketplace, differentiation is essential for maintaining a competitive edge. Our recent Client Buying Index data reveals that organizations face increasing pressure to align their offerings with evolving client needs and preferences.

Over half of enterprises indicate that their current solutions are not adequately addressing market demands, leading to frustration and lost opportunities. As businesses navigate mergers, acquisitions, and market fluctuations, it's crucial to continuously integrate and refine offerings to enhance client relevance and drive differentiation. By prioritizing client-centric solutions, you can ensure your organization stays ahead of the competition while fostering stronger relationships and sustained growth.

  • 76%

    of enterprises tell us they receive information from solution providers that's tailored to their company

Know where growth is coming from

Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity. 

Account growth matrix
  • With MomentumABM’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

    Chief Marketing Officer

  • This book should be required reading for all sales and marketing leaders in the enterprise.

     

    Jason Finbow

    Sales Director, ServiceNow

  • I’ve been in the industry my entire career and have found a great source of learning from our work together.

    Martin Zimmer

    Sales Leader, Snowflake

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. MomentumABM has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan

    Chief Executive Officer, Rich Data Co