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From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM
Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.
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Integrating AI and ABM frameworks for smarter account decisions
Fujitsu wanted to understand how Agentic AI could support and enhance account prioritization processes.
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The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.
Simon Farr
Head of Marketing, Centrica
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Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.
Eric Visser
Head of Ecosystem Sourcing Services, Accenture
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We were able to pilot Account-Based Marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.
Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
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As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, MomentumABM has a unique perspective on this complex and increasingly business-critical, decision-making environment.
Tim Birt
Partner, Osbourne Clarke
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In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!
Kim Blair
Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce
MomentumABM Pulse
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