Strengthen brand reputation

Building trust and credibility to drive competitive advantage

Ideal for:

In today’s market, client/provider trust levels are eroding, making confident decision-making increasingly challenging. Our recent Client Buying Index surveys indicate that 50% of enterprises consistently report greater difficulty in making investment decisions compared to two years ago.

Furthermore, 80% of enterprises say they have fewer than three providers they consider ‘trusted advisors,’ and approximately one-third of buying journeys fail to get over the line. These trends underscore the critical need for organizations to build trust and credibility, ensuring they strengthen their reputations and foster lasting client relationships.

50%
of enterprises report greater difficulty in making investment decisions compared to two years ago
80%
of enterprises say they have fewer than three providers they consider 'trusted advisors'

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

VMware marketing team
I knew we had a hit on our hands when the CEO of a multi-billion-pound organization started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
This is truly outstanding work by MomentumABM.

Hannah Grove
Chief Marketing Officer, State Street
We were able to pilot Account-Based Marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street

Video Thought leadership

Spotlight Series: The role of reputation in client-centricity

In this episode of our Spotlight Series, Mark Wellings, Executive Director, Thought Leadership, explores the power of thought leadership in driving competitive advantage and differentiation in today’s dynamic B2B marketplace.
Perspective Thought leadership

Transforming thought leadership into a client growth lever | Forbes

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
Market insights and research Thought leadership

The role of thought leadership in the buying process

New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.