Strengthen brand reputation

Building trust and credibility to drive competitive advantage

Ideal for:

In today’s market, client/provider trust levels are eroding, making confident decision-making increasingly challenging. Our recent Client Buying Index surveys indicate that 50% of enterprises consistently report greater difficulty in making investment decisions compared to two years ago.

Furthermore, 80% of enterprises say they have fewer than three providers they consider ‘trusted advisors,’ and approximately one-third of buying journeys fail to get over the line. These trends underscore the critical need for organizations to build trust and credibility, ensuring they strengthen their reputations and foster lasting client relationships.

50%
of enterprises report greater difficulty in making investment decisions compared to two years ago
80%
of enterprises say they have fewer than three providers they consider 'trusted advisors'

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

Paul Wooding
Regional VP, Cloudera
It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.
Arup joined MomentumABM to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP
Successfully relaunching People First was a vital part of MHR’s growth strategy. MomentumABM's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR
As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, MomentumABM has a unique perspective on this complex and increasingly business-critical, decision-making environment.

Tim Birt
Partner, Osbourne Clarke

Video Thought leadership

Spotlight Series: The role of reputation in client-centricity

In this episode of our Spotlight Series, Mark Wellings, Executive Director, Thought Leadership, explores the power of thought leadership in driving competitive advantage and differentiation in today’s dynamic B2B marketplace.
Perspective Thought leadership

Transforming thought leadership into a client growth lever | Forbes

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
Market insights and research Thought leadership

The role of thought leadership in the buying process

New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.