Strengthen brand reputation

Building trust and credibility to drive competitive advantage

In today’s market, client/provider trust levels are eroding, making confident decision-making increasingly challenging. Our recent Client Buying Index surveys indicate that 50% of enterprises consistently report greater difficulty in making investment decisions compared to two years ago.

Furthermore, 80% of enterprises say they have fewer than three providers they consider ‘trusted advisors,’ and approximately one-third of buying journeys fail to get over the line. These trends underscore the critical need for organizations to build trust and credibility, ensuring they strengthen their reputations and foster lasting client relationships.

  • 50%

    of enterprises report greater difficulty in making investment decisions compared to two years ago

  • 80%

    of enterprises say they have fewer than three providers they consider 'trusted advisors'

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

Thought leadership framework
  • Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

    Keith Pranghofer

    Director of Marketing, ISV Partnerships, Microsoft

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with MomentumABM.

    Emilia Maier

    Marketing Leader, Infor

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. MomentumABM's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe

    CEO, MHR

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