Global Marketing Excellence Awards
The Global Marketing Excellence Awards (MEAs) shine a light on and celebrate ambitious marketing and sales leaders that drive business success and gain greater market share.
Now in its 28th year, this annual awards program recognizes the marketing strategies, programs, campaigns, and individuals that have made an impact by embedding client-centric practices across the organization and achieved excellence in driving business results with B2B services and solutions.
Global Marketing Excellence Awards 2025 are now closed. Thank you to everyone that who entered and congratulations to our winners:
Virtusa, Unisys, Nexthink, Thoughtworks, Microsoft, IBM Institute for Business Value, Alberto Sandaval (Lenovo), and Hope Price (Autodesk).
Full details of winners below.
Cross-Functional Transformation
This category celebrates a company that can demonstrate strong cross-functional alignment, putting clients at the center of their growth strategies, strengthening reputation, accelerating revenue growth, and increasing market influence. The client-centric initiative is likely to be a continuing living evolution.
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Client-Centric Strategy of the Year
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Best-in-Class Program of the Year
This category celebrates outstanding achievements in a particular area, based on the successful implementation of best practices to improve performance. This category includes the following awards:
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Thought Leadership Program
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Partner Marketing Program
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ABM Program
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Customer Insights Program
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Sales Enablement Program
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Cross-sell and/or Upsell Program
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Client-Centric Leader of the Year
This category recognizes forward-looking individuals for driving an outsized impact in their organizations and acting as change catalysts. This category includes two awards:
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Marketing Leader of the Year
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Account-Based Marketer of the Year
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Submissions are now closed
Thank you to everyone who entered the Global Marketing Excellence Awards 2025!
We’ve been blown away by the ambition, innovation, and impact showcased by marketing teams, individuals, and organizations across the globe.
We can’t wait to spotlight this year’s winners at Rethink – New York on October 30, 2025.
Client-Centric Strategy of the Year – Virtusa
Marketing Leader of the Year – Alberto Sandoval, Lenovo
Account-Based Marketer of the Year – Hope Price, Autodesk
ABM Program of the Year – Unisys
Cross-sell and/or Upsell Program of the Year – Nexthink
Customer Insights Program of the Year – Thoughtworks
Partner Marketing Program of the Year – Microsoft
Sales Enablement Program of the Year – Microsoft Corporation
Thought Leadership Program of the Year – IBM Institute for Business Value
Submissions for Global Marketing Excellence Awards 2026 open in the spring.
Join our past winners
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ABM-er of the Year
Rhiannon Blackwell, PwC
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GTM Leader of the Year
Britney Bartlett, Cisco Systems
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Client Growth Program of the Year
Virtusa
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Advancing Thought Leadership
Diamond PwC
Gold Kyndryl
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Driving Partner Collaboration
Diamond Kyndryl
Gold Virtusa
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Enabling Sales
Diamond ServiceNow
Gold Fortinet
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Scaling ABM Programs
Diamond PwC
Gold Checkout.com
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Strengthening Executive Engagement
Diamond IBM
Gold PwC
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Small or Medium Business
Diamond Checkout.com
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Advancing Thought Leadership
Diamond Award PwC
Gold Award Microsoft
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Building Best-in-Class Marketing Organizations
Diamond Award Tata Consultancy Services
Gold Award Autodesk
Gold Award S&P Global Market Intelligence
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Driving Strategic Growth
Diamond Award Tata Consultancy Services
Gold Award Fusion Connect
Gold Award Dell Technologies
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Embedding an Account-Based Culture
Diamond Award Salesforce
Gold Award IBM
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Enabling Sales
Diamond Award OneTrust
Gold Award Ricoh North America
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Leveraging Customer Research
Diamond Award CRB Group
Gold Award Fujitsu
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Scaling ABM Programs
Diamond Award Kyndryl
Gold Award Google Cloud
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Strengthening Executive Engagement
Diamond Award ServiceNow
Gold Award Red Hat
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Small and Medium Business
Diamond Award Fusion Connect
Gold Award Red Hat
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Advancing Marketing’s Digital Transformation
Diamond Award Tata Communications
Gold Award Persistent
Gold Award Salesforce
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Collaborating with Sales
Diamond Award Verizon
Gold Award Tata Consultancy Services
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Deepening Engagement Through Thought Leadership
Diamond Award ServiceNow
Gold Award Tata Communications
Gold Award Tech Mahindra
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Embedding ABM Programs
Diamond Award Persistent
Gold Award IBM
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Optimizing ABM Campaigns
Diamond Award Ericsson
Gold Award O2
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Strengthening and Differentiating the Brand
Diamond Award Avanade
Gold Award Infosys
Gold Award Kyndryl
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Small and Medium Business
Diamond Award Invoca
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Advancing Thought Leadership
Diamond Award Optum
Gold Award IBM
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Collaborating with Sales
Diamond Award Salesforce
Gold Award IBM
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Driving Strategic Growth
Diamond Award Cisco Systems Digital Experience
Gold Award Infosys
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Embedding ABM Programs
Diamond Award Tata Consultancy Services
Gold Award Citrix
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Optimizing ABM Campaigns
Diamond Award Splunk
Gold Award FireEye
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Orchestrating Executive Engagement
Diamond Award Tata Consultancy Services
Gold Award Salesforce
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Strengthening the Brand
Diamond Award HCL Technologies
Gold Award Capgemini Technology Services India Ltd.
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Small and Medium Size Business
Diamond Award Aspire Systems
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Driving Strategic Growth
Diamond Award Infosys
Gold Award Ciena
Gold Award Cognizant
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Enabling Sales to Accelerate Growth
Diamond Award Atos
Gold Award BMC Software
Gold Award SAP Concur
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Orchestrating Executive Engagement
Diamond Award PwC
Gold Award O2
Gold Award ServiceNow
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Repositioning the Brand
Diamond Award Panasonic
Gold Award Cisco Systems
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Scaling and Optimizing ABM
Diamond Award Infosys
Gold Award Qlik
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Transforming Marketing with Data, Analytics and Insight
Diamond Award SAP
Gold Award Microsoft
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Small and Medium Business
Diamond Award Sidecar
Gold Award Bottomline Technologies
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Building Reputation Through Brand and Differentiation
Diamond Award Tata Consultancy Services
Gold Award Cognizant
Gold Award IBM
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Driving Strategic Growth
Diamond Award Hewlett Packard Enterprise
Gold Award Conduent
Gold Award ServiceNow
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Enabling Sales to Accelerate Growth
Diamond Award HCL Technologies
Gold Award Hewlett Packard Enterprise
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Engaging Executives with Thought Leadership and Innovation
Diamond Award Microsoft
Gold Award PwC
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Personalizing Marketing with Digital Tools, Data, and Approaches
Diamond Award Hewlett Packard Enterprise
Gold Award Hexaware
Gold Award IBM
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Scaling and Optimizing Account-Based Marketing
Diamond Award Red Hat
Gold Award Fujitsu
Gold Award SAP
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Strengthening Marketing’s Role in Customer Experience and Success
Diamond Award Cisco Systems
Gold Award Adobe
Gold Award Unisys
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Small and Medium Business
Diamond Award West Monroe Partners
Gold Award Acuvate Software, Inc.
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Capitalizing on Marketing’s New Tools and Technologies
Diamond Award HCL Technologies
Gold Award Avanade
Gold Award Vodafone
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Deepening Engagement with Account-Based Marketing
Diamond Award HP Inc.
Gold Award Capgemini
Gold Award HCL Technologies
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Driving Business with Thought Leadership
Diamond Award Cognizant
Gold Award Vodafone
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Enabling Sales to Accelerate Growth
Diamond Award Microsoft
Gold Award Cisco Systems
Gold Award IBM
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Measuring and Communicating Marketing Performance
Diamond Award SPR
Gold Award Tata Communications
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Strengthening Marketing’s Role in Customer Experience and Success
Diamond Award IBM
Gold Award NTT DATA
Gold Award SAP
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Transforming Marketing: Talent, Organization, and Culture
Diamond Award Larsen & Toubro Infotech
Gold Award Hexaware Technologies
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Small and Medium-Sized Businesses
Diamond Award InfinityQS
Gold Award Perficient Digital
Gold Award Snowflake
