Rethink: The Future of Client-Centric GTM (New York)

Rethink NY is back – and it’s better than ever. Join the B2B industry’s sharpest minds for a high-impact, one-day event that challenges the status quo and arms you with the tools, insights, and proven practices to drive profitable, client-centric growth.

Reserve your spot

Rethink: The Future of Client-Centric GTM

October 30, 2025
8.30am EDT
Convene, 810 Seventh Avenue

Rethink is designed for senior marketing leaders (CMOs/VPs) navigating today’s toughest go-to-market (GTM) challenges – from organizational alignment and buying group complexity to embedding client-centricity at scale.

Please note: Spaces are limited, so attendance is capped at two senior marketers per company.

What attendees said about Rethink London 2025

“A fantastic conference – we all left fizzing with new ideas!”


“One of the only events with actionable takeaways and practical steps to take back with us.”


“I walked away with some great insights and a much broader perspective.”


“Every session was so insightful and resonated with us on so many levels – it was really inspiring.”


Why attend?

Decode B2B buying behavior
Unpack the latest data on why one-third of enterprise B2B purchases never reach a decision – and what to do about it.

Scale ABM for real revenue impact
Learn how organizations are embedding Account-Based Marketing across sales and marketing to drive sustainable growth.

Operationalize client-centricity
Bridge the gap between strategy and execution with insights on brand tracking, client listening, and aligning cross-functional teams.

Define thought leadership excellence
See what sets the best programs apart and how to elevate yours for maximum influence and business impact.

Learn from award-winning leaders
Hear real stories of transformation from organizations turning insight into action and strategy into measurable success.

Exclusive Ask the Expert 1-1 Sessions
By attending Rethink, you’ll also receive a complimentary one-to-one virtual session with one of our executive advisors. This is an exclusive opportunity to connect after the event to dive deeper into a topic that’s top of mind for you, gain external guidance, and tap into our decades of industry expertise. 

Agenda

Discover how leading B2B enterprises are embedding client-centricity to fuel sustainable growth and reduce go-to-market inefficiencies. Drawing on our CMO and buyer research studies, this session explores critical focus areas, impact evidence, and a practical approach to assess and evolve your current state. Walk away with a clear path to realign your teams around client needs.

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, MomentumABM 

Carrie Rediker, Principal Consultant, MomentumABM

Hear from the winner of 2025's Client-Centric Strategy of the Year, as they share insights on embedding client-centricity to drive reputation, revenue growth, and market influence.

Speaker

Alisha Lyndon, CEO, MomentumABM

Track 1: Revitalizing ABM: Ensuring Strategic Alignment and Long-Term Investment for Sustainable Growth

Explore how to evolve ABM from a tactical initiative into a long-term, strategic growth engine. This session highlights the value of alignment and sustained investment for impact.

Speaker

Alisha Lyndon, CEO, MomentumABM 

Track 2: From Top of Mind to Bottom Line: Activating Thought Leadership Across the Buyer Journey

Learn how to make thought leadership drive results at every stage of the buyer journey.

Speaker

Mark Wellings, Executive Director, Thought Leadership, MomentumABM

Track 3: From Pilot to Powerhouse: A Strategic Guide to Scaling ABM 

Learn how to take your ABM program from experimental to enterprise-wide with a proven five-step framework. Discover how to define scale, build momentum, and lead with strategic clarity.

Speaker

Tom Stevenson, Senior Consultant, MomentumABM

Track 4: From Chaos to Clarity: Go-to-Market Orchestration and Alignment 

Explore how leading organizations are aligning functions and priorities to bring clarity and cohesion to their go-to-market efforts. Real-world examples will illuminate the path to better orchestration.

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, MomentumABM 

Carrie Rediker, Principal Consultant, MomentumABM

Celebrating our 2025 winners and sharing insights on best-in-class strategies across three categories:

Thought Leadership Program of the Year

Customer Insights Program of the Year

Cross-sell and/or Up-sell Program of the Year

Track 5: How AI is Remixing the Future of ABM

We'll examine how AI can accelerate ABM strategy to execution across organizations at different levels of ABM maturity. The session will cover how AI helps establish foundational programs, scale ABM across accounts, and optimize established embedded programs for efficiency and impact. Learn and experience practical applications across our 7 steps of ABM best-practice, the distinction between public and private AI, and how agentic AI can reshape ABM program orchestration and personalization potential.​

Speaker

Adam Bennington, Principal Consultant, MomentumABM

Track 6: From Horse-Drawn to Hyperspeed: Why B2B Messaging Must Evolve

Traditional B2B messaging thrived in a simpler ecosystem. But the world has changed – buying cycles are more complex, and AI has entered the buying group. Undifferentiated, product-centric or narrow messaging is a dinosaur: big, slow, and vulnerable. This session will show you how to build messaging that’s evidence-based, adaptable, and resilient in today’s complex, AI-driven ecosystem.

Speaker

Marcia Trask, Principa Consultant, Content Practice, MomentumABM

Marketing transformation requires more than tools – it takes the right skills, structure, and culture. Discover how to future-proof your team with continuous enablement, outcome-focused competencies, and a learning mindset.

Speakers

Meta Karagianni, Chief Consulting and Growth Officer, Momentum ITSMA

Marcia Trask, Principal Consultant, Content Practice, Momentum ITSMA

Hear real-world stories of transformation, innovation, and client-centric growth from our 2025 Marketing Excellence Award winners:

Account-Based Program of the Year

Sales Enablement Program of the Year

Partner Marketing Program of the Year

Celebrating the 2025 individual award winners for their outsized impact — acting as change catalysts and driving transformation across their organizations.

Speaker

Alisha Lyndon, CEO, MomentumABM

Speaker

Alisha Lyndon, CEO, MomentumABM

Fees and Registration

Select currency
Member
$941
Non-member fee
$1,110
Rethink – New York 2025
$1,110

Book your tickets for Rethink: The Future of Client-Centric GTM (New York)

Related insights

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  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

  • Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with MomentumABM.

    Emilia Maier

    Marketing Leader, Infor

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • Put simply, MomentumABM's team and process drive incredible impact.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture

  • This book should be required reading for all sales and marketing leaders in the enterprise.

     

    Jason Finbow

    Sales Director, ServiceNow