Rethink: The Future of Client-Centric GTM (New York)
Rethink NY is back – and it’s better than ever. Join the B2B industry’s sharpest minds for a high-impact, one-day event that challenges the status quo and arms you with the tools, insights, and proven practices to drive profitable, client-centric growth.
Rethink: The Future of Client-Centric GTM
October 30, 2025
8.30am EDT
Convene, 810 Seventh Avenue
Rethink is designed for senior marketing leaders (CMOs/VPs) navigating today’s toughest go-to-market (GTM) challenges – from organizational alignment and buying group complexity to embedding client-centricity at scale.
Please note: Spaces are limited, so attendance is capped at two senior marketers per company.
What attendees said about Rethink London 2025
“A fantastic conference – we all left fizzing with new ideas!”
“One of the only events with actionable takeaways and practical steps to take back with us.”
“I walked away with some great insights and a much broader perspective.”
“Every session was so insightful and resonated with us on so many levels – it was really inspiring.”
Why attend?
Decode B2B buying behavior
Unpack the latest data on why one-third of enterprise B2B purchases never reach a decision – and what to do about it.
Scale ABM for real revenue impact
Learn how organizations are embedding Account-Based Marketing across sales and marketing to drive sustainable growth.
Operationalize client-centricity
Bridge the gap between strategy and execution with insights on brand tracking, client listening, and aligning cross-functional teams.
Define thought leadership excellence
See what sets the best programs apart and how to elevate yours for maximum influence and business impact.
Learn from award-winning leaders
Hear real stories of transformation from organizations turning insight into action and strategy into measurable success.
Exclusive Ask the Expert 1-1 Sessions
By attending Rethink, you’ll also receive a complimentary one-to-one virtual session with one of our executive advisors. This is an exclusive opportunity to connect after the event to dive deeper into a topic that’s top of mind for you, gain external guidance, and tap into our decades of industry expertise.
Agenda
Discover how leading B2B enterprises are embedding client-centricity to fuel sustainable growth and reduce go-to-market inefficiencies. Drawing on our CMO and buyer research studies, this session explores critical focus areas, impact evidence, and a practical approach to assess and evolve your current state. Walk away with a clear path to realign your teams around client needs.
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, MomentumABM
Carrie Rediker, Principal Consultant, MomentumABM
Hear from the winner of 2025's Client-Centric Strategy of the Year – Virtusa – as they share insights on embedding client-centricity to drive reputation, revenue growth, and market influence.
Speakers
Andrew Winick, Senior Director of Marketing, Virtusa
Alisha Lyndon, CEO, MomentumABM
Track 1: Revitalizing ABM: Ensuring Strategic Alignment and Long-Term Investment for Sustainable Growth
Explore how to evolve ABM from a tactical initiative into a long-term, strategic growth engine. This session highlights the value of alignment and sustained investment for impact.
Speaker
Alisha Lyndon, CEO, MomentumABM
Track 2: Win the Minds that Matter: How Thought Leadership Drives Brand and Demand
Learn how to make thought leadership drive results at every stage of the buyer journey.
Speaker
Mark Wellings, Executive Director, Thought Leadership, MomentumABM
Track 3: From Pilot to Powerhouse: A Strategic Guide to Scaling ABM
Learn how to take your ABM program from experimental to enterprise-wide with a proven five-step framework. Discover how to define scale, build momentum, and lead with strategic clarity.
Speaker
Tom Stevenson, Senior Consultant, MomentumABM
Track 4: From Siloed to Integrated: Aligning Global and Regional Campaign Strategy for Impact
Explore how leading organizations are aligning functions and priorities to bring clarity and cohesion to their go-to-market efforts. Real-world examples will illuminate the path to better orchestration.
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, MomentumABM
Carrie Rediker, Principal Consultant, MomentumABM
Celebrating our 2025 winners and sharing insights on best-in-class strategies across three categories:
Thought Leadership Program of the Year – IBM Institute for Business Value
Customer Insights Program of the Year – Thoughtworks
Partner Marketing Program of the Year – Microsoft
Speakers
Samina Paunescu, Brand Marketing Leader, IBM Consulting
Vrinda Sahai, Global Head, Market Research & Insights, Thoughtworks
Tanuj Sabarwal, Marketing Research Specialist, Thoughtworks
Track 5: Sampling Success: How AI is Remixing the Future of ABM
We'll examine how AI can accelerate ABM strategy to execution across organizations at different levels of ABM maturity. The session will cover how AI helps establish foundational programs, scale ABM across accounts, and optimize established embedded programs for efficiency and impact. Learn and experience practical applications across our 7 steps of ABM best-practice, the distinction between public and private AI, and how agentic AI can reshape ABM program orchestration and personalization potential.
Speaker
Adam Bennington, Principal Consultant, MomentumABM
Track 6: From Horse-Drawn to Hyperspeed: Why B2B Messaging Must Evolve
Traditional B2B messaging thrived in a simpler ecosystem. But the world has changed – buying cycles are more complex, and AI has entered the buying group. Undifferentiated, product-centric or narrow messaging is a dinosaur: big, slow, and vulnerable. This session will show you how to build messaging that’s differentiated and contextual for AI gatekeepers and that is evidence-based, adaptable, and resilient for today’s complex environment.
Speaker
Marcia Trask, Principal Consultant, Content Practice, MomentumABM
A CMO panel on resetting go-to-market strategies for relevance, precision, and impact while leading teams through constant change.
Speakers
Simon Mouyal, CMO, CyberArk
Brian Jochum, CMO, Virtusa
Marketing transformation requires more than tools – it takes the right skills, structure, and culture. Discover how to future-proof your team with continuous enablement, outcome-focused competencies, and a learning mindset.
Speakers
Meta Karagianni, Chief Consulting and Growth Officer, MomentumABM
Marcia Trask, Principal Consultant, Content Practice, MomentumABM
Hear real-world stories of transformation, innovation, and client-centric growth from our 2025 Marketing Excellence Award winners:
Account-Based Marketing Program of the Year – Unisys
Sales Enablement Program of the Year – Microsoft Corporation
Cross-sell and/or Upsell Program of the Year – Nexthink
Speakers
Tara Marie Flanagan, Global Senior Director of Demand Generation, Field Marketing & ABM
Lauren Booth, Senior Field Marketing Manager, West NA, Nexthink
Joyce Kalambayi, Marketing Manager, Global Customer Growth, Nexthink
Julia Fiechtner, SMC Field Marketing Manager, US West & VT Americas, Microsoft
Celebrating the 2025 individual award winners for their outsized impact – acting as change catalysts and driving transformation across their organizations.
Marketing Leader of the Year – Alberto Sandoval, Lenovo
Account-Based Marketer of the Year – Hope Price, Autodesk
Speaker
Alisha Lyndon, CEO, MomentumABM
Speaker
Alisha Lyndon, CEO, MomentumABM
Contents
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