Connect with clients on a new level

Our research and analytics practices, including client listening programs, win/loss analysis, and competitive market reviews, provide actionable insights to deepen client relationships. Through reputation equity tracking, executive profiling, and client journey mapping, we help businesses refine their market approach and stay responsive to evolving client needs.

Ensure your growth strategies are relevant and effective with our tailored research solutions. Our expertise in Account-Based Marketing (ABM) and client growth enables us to design research and analytics programs that support integrated account development, maximizing your ROI.

Our client-centric approach focuses on understanding how clients make purchasing decisions, allowing us to create insights that are not only relevant but also actionable. Beyond just delivering findings, we provide strategic guidance that drives behavior change, helping you deepen client relationships and enhance your market reputation.

We design and implement comprehensive client listening programs that capture critical feedback, helping businesses refine their approach and deepen client relationships.

Our win/loss analysis offers insights into client decision-making, helping companies adjust their strategies to increase win rates and improve competitive positioning.

We track reputation equity to measure how well a brand is perceived by its target audience, offering insights to strengthen credibility and trust in the market.

Our in-depth competitor analysis and market reviews keep businesses informed of industry trends and competitive movements, enabling them to maintain a strategic edge.

We provide executive profiling services to help firms understand key decision-makers' priorities and preferences, enabling more personalized and effective client engagement.

We create detailed client journey maps that visualize touchpoints and opportunities to enhance the client experience, driving satisfaction, and loyalty at every stage of the buying process.

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • Statestreet grey

    We were able to pilot Account-Based Marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Arup grey

    Arup joined MomentumABM to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • I’ve been in the industry my entire career and have found a great source of learning from our work together.

    Martin Zimmer

    Sales Leader, Snowflake

MomentumABM Pulse

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