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Market insights and research Account-Based Marketing

Global Account-Based Marketing Benchmark

This research, sponsored by Demandbase, explores the state of ABM in 2024/25. We surveyed over 300 B2B marketers to understand the state of ABM budgets and its impact on business outcomes, as well as examine the differences between ABM 'leaders' and 'laggards'.
Market insights and research Thought leadership

Value of Thought Leadership report

Value of Thought Leadership 2025 offers critical insights into how thought leadership builds trust, influences decisions, and accelerates deals in an increasingly complex buying landscape.
Market insights and research Marketing leadership

Marketing Skills Study 2025

Our Marketing Skills Survey 2025, sponsored by Demandbase, reveals how marketing leaders are tackling one of the biggest challenges facing B2B marketing today: building high-performing teams that are fit for the future.

I knew we had a hit on our hands when the CEO of a multi-billion-pound organization started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
Successfully relaunching People First was a vital part of MHR’s growth strategy. MomentumABM's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR
Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. MomentumABM has allowed us to address multiple objectives.

Anton Roe
CEO, MHR
Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by MomentumABM.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
We were able to pilot Account-Based Marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street