Welcome to your new community

Access your exclusive member content

Sign up to get access to all the content your used to, exclusive events and more.

Market insights and research Account-Based Marketing

Global Account-Based Marketing Benchmark

This research, sponsored by Demandbase, explores the state of ABM in 2024/25. We surveyed over 300 B2B marketers to understand the state of ABM budgets and its impact on business outcomes, as well as examine the differences between ABM 'leaders' and 'laggards'.
Market insights and research Thought leadership

Value of Thought Leadership report

Value of Thought Leadership 2025 offers critical insights into how thought leadership builds trust, influences decisions, and accelerates deals in an increasingly complex buying landscape.
Market insights and research Marketing leadership

Marketing Skills Study 2025

Our Marketing Skills Survey 2025, sponsored by Demandbase, reveals how marketing leaders are tackling one of the biggest challenges facing B2B marketing today: building high-performing teams that are fit for the future.

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. MomentumABM has allowed us to address multiple objectives.

Anton Roe
CEO, MHR
Customer trust is hard won, and easily lost. Having worked firsthand with MomentumABM Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce
We were able to pilot Account-Based Marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
With MomentumABM’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer
There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware