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Market insights and research Account-Based Marketing

Global Account-Based Marketing Benchmark

This research, sponsored by Demandbase, explores the state of ABM in 2024/25. We surveyed over 300 B2B marketers to understand the state of ABM budgets and its impact on business outcomes, as well as examine the differences between ABM 'leaders' and 'laggards'.
Market insights and research Thought leadership

Value of Thought Leadership report

Value of Thought Leadership 2025 offers critical insights into how thought leadership builds trust, influences decisions, and accelerates deals in an increasingly complex buying landscape.
Market insights and research Marketing leadership

Marketing Skills Study 2025

Our Marketing Skills Survey 2025, sponsored by Demandbase, reveals how marketing leaders are tackling one of the biggest challenges facing B2B marketing today: building high-performing teams that are fit for the future.

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
MomentumABM is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with MomentumABM.

Emilia Maier
Marketing Leader, Infor