Growth insights, reports, and news for you

This viewpoint explores the critical role of sales enablement in the evolving landscape of hybrid selling.

Based on data from our new Global Account-Based Marketing Benchmark (ABX) research, I believe we're seeing the emergence of a phenomenon I'm calling the "generative AI marketing chasm”.

Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), today announced the finalists for its Global B2B Marketing Excellence Awards. Winners will be announced in October.

In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.

We partnered with the company to transform its marketing capabilities, enhancing talent development and reinforcing its position as a leader in B2B marketing, to support global growth ambitions.

In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.

Momentum ITSMA announces appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its own strategic clients. 

Google Cloud revamped its ABM approach to become a trusted partner in a customer’s digital transformation journey and elevated its reputation in just six months.

Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight.

Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI.

Dos and don'ts of building a successful strategic ABM Program, based on results from the annual Account-Based Marketing benchmark study.

How are ABM leaders developing, expanding, and scaling organizational models to support their ABM programs?

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.

Marketing Vision 2020 – a new virtual experience. We are adapting to a world where a global pandemic prevents us from gathering in person.

Has buyer behavior changed due to the virus? Absolutely. Momentum ITSMA is on a mission to understand the impact on B2B buyer behavior for services and solutions.

Momentum ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.

Generally B2B marketing organizations are taking one of three paths to marketing transformation: random acts, methodical and steady, or big bang.

Momentum ITSMA rolled out the new four Ps of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the four Ps are more necessary now than ever...