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Latest posts
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Momentum ITSMA research themes 2021: Leading marketing in an era of uncertainty
To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.
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The ABM Leadership Alliance and Momentum ITSMA release 2020 ABM Research Study
Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.
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A wake up call for sales and marketing
Momentum ITSMA's Alisha Lyndon sat down with Antonia Wade, CMO at Capita, to discuss the latest findings from 2020’s third wave of The Momentum ITSMA CBX and find out why this marketing leader thinks it’s a wake up call.
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Rethinking ABM for the Next Opportunity
Rethinking ABM for the Next Opportunity, the fourth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success during a time of unprecedented challenge and change.
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New report shows ABM is driving greater customer success
Companies see higher levels of customer success and advocacy - 66% said their ABM accounts are more likely to provide positive references.
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Global solution providers have captured the early lead for mindshare with enterprise buyers for digital transformation solutions
Momentum ITSMA's brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.
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The rise of the third R: Relationships
Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
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2018 marketing budgets and priorities? Benchmark with the best
Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.
