2025 Global Marketing Excellence Awards winners

IBM, Microsoft, Nexthink, Thoughtworks, Unisys, and Virtusa have secured wins at the 2025 Global Marketing Excellence Awards. While Alberto Sandoval of Lenovo and Hope Price of Autodesk celebrated individual honors.

“This year’s winners truly exemplify the future of B2B marketing. They’ve shown how client-centric thinking and bold creativity come together to create measurable impact,” said Alisha Lyndon, CEO of MomentumABM.

“We’re inspired by the ambition and innovation our winners have showcased – pushing boundaries and setting a new benchmark for marketing excellence.”

This year’s results include:

• A double win for Microsoft, taking Partner Marketing Program of the Year and Sales Enablement Program of the Year, with one judge noting: “The combination of AI-driven prospecting and immersive skilling events shows a strong understanding of modern selling needs.”
   
• Alberto Sandoval, Executive Director, Product Marketing and Go-to-Market at Lenovo, took the second individual award – Marketing Leader of the Year. He was recognized for: “A substantial achievement in making services more tangible and outcome-based, supported by a scalable messaging framework.”
   
• Hope Price,Principal Account-Based Marketing Leader at Autodesk, was named Account-Based Marketer of the Year for what one judge describes as an “excellent case study on the classic success drivers of ABM.”
   
• Virtusa secured a win for the second year running, this time for Client-Centric Strategy of the Year. Judges commended “a particularly innovative and strategic concept” and a submission “characterized by a highly detailed situation analysis and impressive, mutual quantifiable results.”
   
• Unisys took the title for ABM Program of the Year, sponsored by Demandbase. Judges noted the “smart leveraging of intent data and use of AI to analyze the target account’s brand to deliver messaging, tone, and content.”
   
• Thoughtworks took to honors for Customer Insights Program of the Year, sponsored by Turtl, for “the most compelling evidence of both profound innovation and significant, realized quantifiable business impact – demonstrating ingenuity, resourcefulness, and a tech-forward approach.”
   

Full list of winners
 

Category: Cross-Functional Transformation

Client-Centric Strategy of the Year

Virtusa
 

Category: Client-Centric Leader of the Year

Marketing Leader of the Year

Alberto Sandoval, Lenovo

Account-Based Marketer of the Year

Hope Price, Autodesk
 

Category: Best-in-Class Program of the Year

ABM Program of the Year

Unisys

Cross-sell and/or Upsell Program of the Year

Nexthink

Customer Insights Program of the Year

Thoughtworks

Partner Marketing Program of the Year

Microsoft

Sales Enablement Program of the Year

Microsoft Corporation

Thought Leadership Program of the Year

IBM Institute for Business Value
 

2025 Global Marketing Excellence Awards 

The Global Marketing Excellence Awards recognize the industry’s most ambitious sales and marketing leaders driving growth through their key accounts. A panel of international marketing executives and experts determine the award winners, providing a platform for innovative teams and individuals to showcase their best-in-class growth programs, setting the standard in client-centric B2B marketing.

About MomentumABM

MomentumABM is a growth consultancy that enables global organizations to achieve market-beating performance by winning, growing, and retaining their most valuable client relationships.

Our services – spanning consulting, research, learning, thought leadership, and content – help companies deepen relationships, build reputation, and grow revenue.

We pioneered Account-Based Marketing and our ongoing innovation ensures our clients outperform their competitors.

MomentumABM is now part of Accenture Song – the world’s leading tech-powered creative group. By joining Accenture Song, we bring together our B2B marketing expertise and innovation in Account-Based marketing with Song’s global scale, broader customer reinvention capabilities, and AI investments.

Contact: Shelagh McManus shelagh.mcmanus@momentumitsma.com +44 (0)203 858 0808 

SOURCE MomentumABM