D&I starts with culture
Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.
Irina Velkova, Associate Director, Grant Thornton, discusses her experience with bias in both her native Bulgaria – where she served as Chief of Staff to the Deputy Prime Minister – and in the UK; why education and culture paves the way for diversity; and the importance of staying grounded as a leader.
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Fujitsu: Building a client-first growth engine
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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NetApp: Turning ABM ambition into impact
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.