FireEye: The role of tech in ABM programs
Navigating through the martech stack and applying tech to ABM with FireEye's Marlowe Fenne...
In this episode we're joined by Marlowe Fenne, Head of ABM at FireEye and former Account-Based Marketing leader at Cisco, to navigate through the martech stack and look at how successful programs are applying tech to ABM.
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NetApp: Turning ABM ambition into impact
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
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Duco: The new rules of client-centric growth
What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today’s demanding B2B landscape.
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KPMG: The blueprint for high-touch, high-impact ABM
In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.