Harness the power of being you
In this episode of Breaking the bias, Head of Marketing at FM Global shares her thoughts on how finance is finally breaking the mould, and why our superpower is also our kryptonite.
Systemic bias led Angie Henderson Moncada to abandon her dream of pursuing a career in the Baptist ministry. This early set back would go on to shape her approach to everything from authenticity to hiring and leading a team. In this podcast, the Head of Marketing at FM Global discusses the power of being you, how finance is finally breaking the mould, and why our superpower is also our kryptonite.
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FM: Rewriting the ABM playbook
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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Fujitsu: Building a client-first growth engine
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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NetApp: Turning ABM ambition into impact
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.