Growth insights, reports, and news for you

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one.

With the market getting more crowded, how can you stand out in a market that might be booming but is arguably reaching supply-side saturation?

Microsoft's Sydne Mullings offers her advice on managing change, using data to your advantage, and keeping your eyes firmly on the customer

Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function.

In this blog, we look at the key considerations you need to evaluate when deciding what level of verticalisation is right for you.

Episode 1 of the Breaking the Bias podcast looks at workplace bias and how leaders can transform their teams by celebrating difference

2022 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.

There's a dearth of marketing talent — but looking beyond hard skills could be the answer. Here are tips for creating a team of ABM superstars

Infosys's Navin Rammohan explains why hiring for attitude and diverse experience is key when building a successful ABM team

At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.

Imposter syndrome can be a huge barrier to personal and professional growth. Here are four simple tactics to manage self-doubt in the workplace

Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI.

With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer

So what is a Campaign-in-a-Box, why have they become so popular, and how do you ensure that yours hit the mark?

Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner

Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies.

Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls.

Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth.

Where do you think marketing is increasing its value to the business? Three top marketing superstars share their thoughts.

Embedding ABM: Next Steps for Market Leadership, the fifth annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results.

Dos and don'ts of building a successful strategic ABM Program, based on results from the annual Account-Based Marketing benchmark study.

As B2B marketers expand their influence on the business, Momentum ITSMA’s State of the Profession provides insight into marketing trends and priorities we can expect to see in 2022 and beyond.

Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program.

While the marketing funnel provides a measurement for success, it can also be misused. Here's why it might be time to abandon this model.