2026 Marketing Reset: Why the Old Playbook Won’t Win

2026 isn’t just another planning cycle – it’s a pivotal moment for marketing leadership.

2026 Marketing Reset: Why the Old Playbook Won’t Win

2026 isn’t just another planning cycle – it’s a pivotal moment for marketing leadership. With budgets under pressure, AI-empowered buyers raising the bar, and unrelenting growth targets, the rules of engagement are being rewritten. The strategies that worked yesterday won’t secure tomorrow’s success.

Join our webinar for CMOs and marketing leaders as we reveal the most critical insights from our latest Marketing Priorities Survey.

Our hosts, Meta Karagianni, Chief Consulting Officer, and Marcia Trask, Principal Consultant, Content Practice, MomentumABM, will dive into:

The five structural forces redefining B2B marketing: Discover the market shifts and emerging trends that will shape your priorities and investments in the year ahead
How high-growth organizations are outpacing their peers: See what sets the leaders apart – where they’re investing, how they’re organizing, and what they’re doing differently to drive sustainable growth
The CMO’s new mandate: Learn what you and your senior team must do now to reset your go-to-market strategy for greater relevance, precision, and impact

This isn’t business as usual. It’s your opportunity to challenge assumptions, benchmark against the best, and build a marketing playbook fit for the realities – and opportunities – of 2026.

Reserve your spot and get ready to lead the reset.

Video Thought leadership

Spotlight Series: The role of reputation in client-centricity

In this episode of our Spotlight Series, Mark Wellings, Executive Director, Thought Leadership, explores the power of thought leadership in driving competitive advantage and differentiation in today’s dynamic B2B marketplace.
Podcast Account-Based Marketing

NetApp: Turning ABM ambition into impact

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
Video Talent and capability building

Spotlight Series: The marketing upskilling reset every CMO must embrace

In this episode of our Spotlight Series, Jo Connolly, Director, Learning & Development, shares how human-centered, competency-led learning and development programs can transform B2B marketing skills – moving beyond “tick-box” training to embed client-centric growth and organizational impact.

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

Kim Blair
Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce
With MomentumABM’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer
This book should be required reading for all sales and marketing leaders in the enterprise.

Jason Finbow
Sales Director, ServiceNow
MomentumABM understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone

MomentumABM Pulse

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2026 Marketing Reset: Why the Old Playbook Won’t Win

2026 Marketing Reset: Why the Old Playbook Won’t Win

Spotlight Series: The role of reputation in client-centricity

NetApp: Turning ABM ambition into impact

Spotlight Series: The marketing upskilling reset every CMO must embrace

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

With MomentumABM’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

This book should be required reading for all sales and marketing leaders in the enterprise.

MomentumABM understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

MomentumABM Pulse