Growth symbol

2026 Marketing Reset: Why the Old Playbook Won’t Win

2026 isn’t just another planning cycle – it’s a pivotal moment for marketing leadership. 

Watch on-demand now

2026 Marketing Reset: Why the Old Playbook Won’t Win

2026 isn’t just another planning cycle – it’s a pivotal moment for marketing leadership. With budgets under pressure, AI-empowered buyers raising the bar, and unrelenting growth targets, the rules of engagement are being rewritten. The strategies that worked yesterday won’t secure tomorrow’s success.

Join our webinar for CMOs and marketing leaders as we reveal the most critical insights from our latest Marketing Priorities Survey. 

Our hosts, Meta Karagianni, Chief Consulting Officer, and Marcia Trask, Principal Consultant, Content Practice, MomentumABM, will dive into:

  • The five structural forces redefining B2B marketing: Discover the market shifts and emerging trends that will shape your priorities and investments in the year ahead
  • How high-growth organizations are outpacing their peers: See what sets the leaders apart – where they’re investing, how they’re organizing, and what they’re doing differently to drive sustainable growth
  • The CMO’s new mandate: Learn what you and your senior team must do now to reset your go-to-market strategy for greater relevance, precision, and impact

This isn’t business as usual. It’s your opportunity to challenge assumptions, benchmark against the best, and build a marketing playbook fit for the realities – and opportunities – of 2026.

Reserve your spot and get ready to lead the reset.

Location
Online

Related insights

View all
  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan

    Chief Executive Officer, Rich Data Co 

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • Salesforce grey

    MomentumABM is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail

    Global Head of ABM, Salesforce 

  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that MomentumABM can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

     

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

MomentumABM Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.