APAC - How to Win Over the Cautious Buyer

Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.

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Podcast Account-Based Marketing

NetApp: Turning ABM ambition into impact

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
Video Talent and capability building

Spotlight Series: The marketing upskilling reset every CMO must embrace

In this episode of our Spotlight Series, Jo Connolly, Director, Learning & Development, shares how human-centered, competency-led learning and development programs can transform B2B marketing skills – moving beyond “tick-box” training to embed client-centric growth and organizational impact.
Perspective Executive relationships

The great B2B marketing reset: Why your team’s skills will define your success and growth trajectory

We read about it and we hear it all the time in our conversations with our clients: B2B marketing is under pressure like never before.

It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that MomentumABM can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle
Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with MomentumABM.

Emilia Maier
Marketing Leader, Infor
This is truly outstanding work by MomentumABM.

Hannah Grove
Chief Marketing Officer, State Street
My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.
It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

MomentumABM Pulse

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