Growth symbol

Client-centric growth strategies: A roadmap for CMOs

Join us to explore the transformative power of client-centric growth strategies in today's dynamic B2B marketplace. 

Watch now

Client-centric growth strategies: A roadmap for CMOs

Momentum ITSMA’s research shows that 59% of B2B CMOs believe their C-suite does not see marketing as a strategic investment in business growth.

It's time for CMOs to see – and seize – the opportunity in a difficult landscape. Now, more than ever before, you can play a critical role in leading your organization’s response to new client demands and market dynamics, creating new ways to deliver value and breaking away from siloed or inside-out thinking.

Join us to explore the transformative power of client-centric strategies in today's dynamic B2B marketplace. Hosted by Meta Karagianni, Chief Consulting Officer at Momentum ITSMA, this session is tailor-made for Chief Marketing Officers and senior marketing leaders poised to make a significant impact on their organizations.

What you’ll learn:

  • An overview of key buyer dynamics: Explore our proprietary insights into B2B buying behaviors and how you can adapt to these changes to stay ahead
  • Making 'client-centricity' tangible: Discover how client-centricity drives measurable business outcomes, elevating marketing into a growth partner across the C-suite
  • Momentum ITSMA’s Client-Led Growth Framework: Get an introduction to a proven framework that helps you identify your organization’s maturity, sharpen your focus, and strengthen your leadership alignment while allocating scarce resources to impact performance

Watch now

Don’t miss the opportunity to redefine the role of marketing in business growth. Our industry experts bring a wealth of knowledge and practical insights into transforming marketing strategies, ensuring you come away with actionable advice and a positive, proactive mindset.

We look forward to welcoming you this enlightening and inspiring session.

Related insights

View all
  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • This book should be required reading for all sales and marketing leaders in the enterprise.

     

    Jason Finbow

    Sales Director, ServiceNow

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. MomentumABM has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR