Client-centric growth strategies: A roadmap for CMOs

Join us to explore the transformative power of client-centric growth strategies in today's dynamic B2B marketplace.

Client-centric growth strategies: A roadmap for CMOs

Momentum ITSMA’s research shows that 59% of B2B CMOs believe their C-suite does not see marketing as a strategic investment in business growth.

It's time for CMOs to see – and seize – the opportunity in a difficult landscape. Now, more than ever before, you can play a critical role in leading your organization’s response to new client demands and market dynamics, creating new ways to deliver value and breaking away from siloed or inside-out thinking.

Join us to explore the transformative power of client-centric strategies in today's dynamic B2B marketplace. Hosted by Meta Karagianni, Chief Consulting Officer at Momentum ITSMA, this session is tailor-made for Chief Marketing Officers and senior marketing leaders poised to make a significant impact on their organizations.

What you’ll learn:

An overview of key buyer dynamics: Explore our proprietary insights into B2B buying behaviors and how you can adapt to these changes to stay ahead
Making 'client-centricity' tangible: Discover how client-centricity drives measurable business outcomes, elevating marketing into a growth partner across the C-suite
Momentum ITSMA’s Client-Led Growth Framework: Get an introduction to a proven framework that helps you identify your organization’s maturity, sharpen your focus, and strengthen your leadership alignment while allocating scarce resources to impact performance

Watch now

Don’t miss the opportunity to redefine the role of marketing in business growth. Our industry experts bring a wealth of knowledge and practical insights into transforming marketing strategies, ensuring you come away with actionable advice and a positive, proactive mindset.

We look forward to welcoming you this enlightening and inspiring session.

Podcast Account-Based Marketing

NetApp: Turning ABM ambition into impact

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
Video Talent and capability building

Spotlight Series: The marketing upskilling reset every CMO must embrace

In this episode of our Spotlight Series, Jo Connolly, Director, Learning & Development, shares how human-centered, competency-led learning and development programs can transform B2B marketing skills – moving beyond “tick-box” training to embed client-centric growth and organizational impact.
Perspective Executive relationships

The great B2B marketing reset: Why your team’s skills will define your success and growth trajectory

We read about it and we hear it all the time in our conversations with our clients: B2B marketing is under pressure like never before.

MomentumABM is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce
There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware
It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.
Customer trust is hard won, and easily lost. Having worked firsthand with MomentumABM Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce
One of the biggest successes we've had is our partnership with MomentumABM. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

Carrie Holmes
Director of Marketing, Strategic Accounts, Microsoft

MomentumABM Pulse

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Client-centric growth strategies: A roadmap for CMOs

Client-centric growth strategies: A roadmap for CMOs

Watch now

NetApp: Turning ABM ambition into impact

Spotlight Series: The marketing upskilling reset every CMO must embrace

The great B2B marketing reset: Why your team’s skills will define your success and growth trajectory

MomentumABM is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

Customer trust is hard won, and easily lost. Having worked firsthand with MomentumABM Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

One of the biggest successes we've had is our partnership with MomentumABM. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

MomentumABM Pulse