Content mastery: Using gen AI to elevate content for ABM
Want to harness the power of generative AI to revolutionize your account-based marketing (ABM) strategies? Join our webinar and delve into the transformative impact of generative AI on content and its role in driving engagement metrics to new heights.
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FM: Rewriting the ABM playbook
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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Fujitsu: Building a client-first growth engine
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM
Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.