Evolution of an ABM program

Join Christian Weiss, Director of ABM at Autodesk, and Guy Phillips, Partner at Momentum ITSMA to share their thoughts on the evolution of an ABM program.

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Podcast Account-Based Marketing

FM: Rewriting the ABM playbook

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
Podcast Marketing leadership

Fujitsu: Building a client-first growth engine

As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
Perspective AI

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.

Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with MomentumABM.

Emilia Maier
Marketing Leader, Infor
This book should be required reading for all sales and marketing leaders in the enterprise.

Jason Finbow
Sales Director, ServiceNow
My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

MomentumABM Pulse

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Evolution of an ABM program

FM: Rewriting the ABM playbook

Fujitsu: Building a client-first growth engine

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with MomentumABM.

This book should be required reading for all sales and marketing leaders in the enterprise.

My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

MomentumABM Pulse