Evolution of an ABM program

Join Christian Weiss, Director of ABM at Autodesk, and Guy Phillips, Partner at Momentum ITSMA to share their thoughts on the evolution of an ABM program.

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Podcast Account-Based Marketing

FM: Rewriting the ABM playbook

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
Podcast Marketing leadership

Fujitsu: Building a client-first growth engine

As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
Perspective AI

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given MomentumABM's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

Matt Woodford
Business Lead, Accenture
This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

VMware marketing team
With MomentumABM’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle

MomentumABM Pulse

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Evolution of an ABM program

FM: Rewriting the ABM playbook

Fujitsu: Building a client-first growth engine

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given MomentumABM's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

With MomentumABM’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

That speed and agility and creativity in being able to get up and running really helped.

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

MomentumABM Pulse