Evolution of an ABM program

Join Christian Weiss, Director of ABM at Autodesk, and Guy Phillips, Partner at Momentum ITSMA to share their thoughts on the evolution of an ABM program.

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Podcast Account-Based Marketing

FM: Rewriting the ABM playbook

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
Podcast Marketing leadership

Fujitsu: Building a client-first growth engine

As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
Perspective AI

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.

I knew we had a hit on our hands when the CEO of a multi-billion-pound organization started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
We were able to partner with MomentumABM to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
One of the biggest successes we've had is our partnership with MomentumABM. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

Carrie Holmes
Director of Marketing, Strategic Accounts, Microsoft
As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, MomentumABM has a unique perspective on this complex and increasingly business-critical, decision-making environment.

Tim Birt
Partner, Osbourne Clarke

MomentumABM Pulse

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Evolution of an ABM program

FM: Rewriting the ABM playbook

Fujitsu: Building a client-first growth engine

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

I knew we had a hit on our hands when the CEO of a multi-billion-pound organization started waving the document at Michael Dell during a Zoom call.

We were able to partner with MomentumABM to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

One of the biggest successes we've had is our partnership with MomentumABM. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, MomentumABM has a unique perspective on this complex and increasingly business-critical, decision-making environment.

MomentumABM Pulse