Meeting the Cautious Buying Team with Confidence & Conviction

Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.

Watch now

Podcast Account-Based Marketing

FM: Rewriting the ABM playbook

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
Podcast Marketing leadership

Fujitsu: Building a client-first growth engine

As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
Perspective AI

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.

As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, MomentumABM has a unique perspective on this complex and increasingly business-critical, decision-making environment.

Tim Birt
Partner, Osbourne Clarke
It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that MomentumABM can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
MomentumABM is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce

MomentumABM Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.