Supercharge 2024 Growth: Outperforming the market with strategic client growth

In 2024, the quest for growth calls for a fresh perspective. Enter the Momentum ITSMA Growth Matrix – a groundbreaking model designed to help you successfully navigate today’s complex market dynamics. In the third installment of our webinar series – Supercharge 2024 Growth – we go beyond mere problem solving to redefine your approach to the growth challenge.

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Podcast Account-Based Marketing

FM: Rewriting the ABM playbook

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
Podcast Marketing leadership

Fujitsu: Building a client-first growth engine

As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
Perspective AI

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.

There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that MomentumABM can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
This book should be required reading for all sales and marketing leaders in the enterprise.

Jason Finbow
Sales Director, ServiceNow
Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by MomentumABM.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street

MomentumABM Pulse

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Supercharge 2024 Growth: Outperforming the market with strategic client growth

FM: Rewriting the ABM playbook

Fujitsu: Building a client-first growth engine

From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM

There is no way that any other partner would be able to do this type of work.

It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that MomentumABM can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

This book should be required reading for all sales and marketing leaders in the enterprise.

Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by MomentumABM.

MomentumABM Pulse