Finastra: Building operations to create customer value
How can organizations ensure their day-to-day operations can drive maximum impact?
We’re joined by Michael Sperger, Chief Operating Officer Americas Enterprise at Finastra, to discuss how organizations can ensure their day-to-day operations can drive maximum impact – both for their customers and their business.
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FM: Rewriting the ABM playbook
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Fujitsu: Building a client-first growth engine
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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Mission possible: What B2B CMOs are really planning for 2026
B2B CMOs, your mission, if you choose to accept it, is to plan for FY26 marketing in a world where AI now influences buying decisions, budgets are tight, and buyer expectations continue to evolve.