Five things you should know about your enterprise buyer
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. By engaging a small group of customers and prospects in a qualitative research project, you can get under the skin of potential buyers and use those insights to shape your marketing and sales efforts. Robert Hollier, Partner at Momentum ITSMA, shares five things you should know about your enterprise buyer.
More in
-
From data overload to decisive action: How Fujitsu proved the power of Agentic AI in ABM
Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.
-
Mission possible: What B2B CMOs are really planning for 2026
B2B CMOs, your mission, if you choose to accept it, is to plan for FY26 marketing in a world where AI now influences buying decisions, budgets are tight, and buyer expectations continue to evolve.
-
The great B2B marketing reset: Why your team’s skills will define your success and growth trajectory
We read about it and we hear it all the time in our conversations with our clients: B2B marketing is under pressure like never before.