T-systems: Unlocking revenue growth
Why is the role of the CMO so crucial for businesses looking to grow? Katharyn White, Senior Vice President and CMO of T-Systems sheds light on the question.
The role of the CMO continues to be crucial for businesses looking to grow. In this episode we’re joined by Katharyn White, Senior Vice President and CMO of T-Systems who shares rich insights into how the marketing function needs evolve and winning strategies to drive business growth.
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FM: Rewriting the ABM playbook
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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Fujitsu: Building a client-first growth engine
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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Mission possible: What B2B CMOs are really planning for 2026
B2B CMOs, your mission, if you choose to accept it, is to plan for FY26 marketing in a world where AI now influences buying decisions, budgets are tight, and buyer expectations continue to evolve.