Growth insights, reports, and news for you

McKinsey's Liz Harrison joins Alisha on the ABM podcast for a Q&A on sales enablement in a world of digital selling.

Liz Harrison, partner for McKinsey in their marketing and sales practice, joined Alisha Lyndon to discuss how organizations can best enable sales teams for success in the new world of enterprise selling.

State Street's Katherine Lucas shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, building the global messaging and leading the go-to-market strategy.

In this ABM podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.

Six ways that data-savvy B2B marketers can use data to tie marketing activity to business results and influence business strategy.

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.

CIOs are now being seen as more influential than ever before with 66% reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...

Why is the role of the CMO so crucial for businesses looking to grow? Katharyn White, Senior Vice President and CMO of T-Systems sheds light on the question.

Judging from the way Vodafone worked to identify the needs of their customers, the approach is not just happy talk, it’s strategic marketing.

Tony Miller former Marketing VP at Disney and Marketing Director at WW joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.

How can organizations ensure their day-to-day operations can drive maximum impact?

Hear from Adobe's Senior Director of Enterprise Marketing on which strategies they are adopting to expand into new markets...

A conversation with Andrew McAfee on harnessing our digital future. Inflate the opinions of analysts and trim back reliance on the gut instincts of senior executives...

Valerie Beaulieu at Microsoft thinks marketing is the best job, and her excitement for marketing’s leadership role in digital transformation is contagious!

Thirty-six percent of B2B marketers tell us that marketing personalization is critical for their business, that number will double over the next two years...

There is still a gap between marketing’s view of the value it brings to the business and the perceived view of senior management of that value.

As we stand on the threshold of the New Year, here are some lessons from the seven categories of winners of ITSMA’s 2018 Marketing Excellence Awards.

To achieve a balance of solutions and services growth across countries, paying attention to cultural change and the personal touch is as important as leading-edge digital knowledge management.

Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.

Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.