Growth insights, reports, and news for you

In this episode, we discuss how to champion underrepresented groups in tech and improve your negotiation skills while remaining authentic.

In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants.

Angie Vaux, Founder & CEO of the Women in Tech forum, shares her advice for those looking to break the glass ceiling and elevate their careers in the technology industry.

Stephanie Winters McConnell, Managing Director, Marketing + Communications - Global Sales and Strategic Accounts, explains Accenture’s venture into pursuit-based marketing.

In this podcast, the Mentor for Women In Tech discusses the importance of role models, how women can increase their sense of belonging in a male-dominated industry and what businesses must do to better embrace female talent.

Kyndryl’s Chief Marketing Officer for the Americas describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.

FM Global’s Head of Marketing, Angie Henderson Moncada shares the moment that shaped her attitude towards bias and authenticity.

In this episode of Breaking the bias, Head of Marketing at FM Global shares her thoughts on how finance is finally breaking the mould, and why our superpower is also our kryptonite.

Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.

Toni Allen of the Institution of Engineering and Technology (IET) describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.

Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.

Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.

Phil Crompton, a 40-year IBM veteran, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.

Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.

Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.

Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work

Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight.

Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function.

Episode 1 of the Breaking the Bias podcast looks at workplace bias and how leaders can transform their teams by celebrating difference

Infosys's Navin Rammohan explains why hiring for attitude and diverse experience is key when building a successful ABM team

Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls.

Where do you think marketing is increasing its value to the business? Three top marketing superstars share their thoughts.

Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program.

James Cardew, Head of Marketing and Client Experience, Europe and Asia at Capital Group, discusses the data trap, the stakeholder CMOs must impress, and the importance of a “pre-mortem”.