ABM Certification & Mentoring Program
Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.
Drive market-beating growth with our Account-Based Masterclass
Succeeding with Account-Based Marketing (ABM) demands a unique blend of marketing skills, leadership capability, and strong client relationships. As the pioneers of ABM, we understand the essential ingredients to drive client-centric growth.
This ABM Virtual Certification course offers a unique opportunity to learn from top ABM experts, explore real-world case studies, and actively engage in group work and discussions. Designed as an intensive, hands-on experience, it equips participants with the methodology and skills needed to create a robust, ready-to-implement ABM plan while connecting with marketers tackling similar challenges.
- Industry leading ABM training with over 3,000 learners
- Immersion into the methodology and skills to succeed with ABM
- Virtual workshops
- Expert on-the-job mentoring and coaching
- Real-world on-demand case study webinars
- Take part in group work and learn with peers
With our ABM training, you’re not only getting a certification; you’re joining an elite community of professionals who’ve harnessed our cutting-edge programs and credentials.
Who is it for?
Our industry-leading ABM Certification is exclusively designed for experienced marketing professionals who want to elevate their ABM to drive growth and innovation with priority accounts.
What will I learn?
- Understand the three distinct types of ABM: One-to-One, One-to Few and One-to-Many
- Identify priority accounts for ABM development
- Develop new insights into accounts and influential stakeholders
- Design targeted, differentiated propositions
- Craft marketing messages and integrated sales and marketing campaigns that resonate
- Build client loyalty and intimacy
- Create and sustain deep, long-term relationships with executives
- Measure your impact in terms of reputation, relationships, and revenue
- Actionable framework you can apply straight away
Program agenda NA/EU
What is ABM? Selecting the right accounts and knowing what is driving the account.
Playing to the account's needs and mapping and profiling stakeholders.
Developing targeted value propositions.
Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluation results, summary, and next steps.
SAP: Anatomy of a One-to-Few ABM campaign
ServiceNow: Anatomy of a One-to-One ABM campaign
HP: Anatomy of a One-to-Many ABM campaign
A 30-minute live session with your mentor.
Deliverables to be uploaded followed by a 60-minute live session with your mentor.
Selecting your account and knowing what is driving it.
Playing to the account's needs; mapping and profiling stakeholders.
Developing targeted value propositions.
Planning integrated campaigns and final plan submission.
Program agenda APAC/EMEA
What is ABM? Selecting the right accounts and knowing what is driving the account.
Playing to the account's needs and mapping and profiling stakeholders.
Developing targeted value propositions.
Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluating results, summary, and next steps.
ServiceNow: Anatomy of a One-to-One ABM campaign
SAP: Anatomy of a One-to-Few ABM campaign
HP: Anatomy of a One-to-Many ABM campaign
A 30-minute live session with your mentor.
Deliverables to be uploaded followed by a 60-minute live session with your mentor.
Selecting your account and knowing what’s driving it.
Playing to the account’s needs; mapping and profiling stakeholders.
Developing targeted value propositions.
Planning integrated campaigns and final plan submission.
Related insights
View all-
Spotlight Series: The role of reputation in client-centricity
In this episode of our Spotlight Series, Mark Wellings, Executive Director, Thought Leadership, explores the power of thought leadership in driving competitive advantage and differentiation in today’s dynamic B2B marketplace.
-
NetApp: Turning ABM ambition into impact
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
-
Spotlight Series: The marketing upskilling reset every CMO must embrace
In this episode of our Spotlight Series, Jo Connolly, Director, Learning & Development, shares how human-centered, competency-led learning and development programs can transform B2B marketing skills – moving beyond “tick-box” training to embed client-centric growth and organizational impact.
