ABM certification and mentoring

ABM Certification & Mentoring Program

Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.  

Drive market-beating growth with our Account-Based Masterclass

Succeeding with Account-Based Marketing (ABM) demands a unique blend of marketing skills, leadership capability, and strong client relationships. As the pioneers of ABM, we understand the essential ingredients to drive client-centric growth.

This ABM Virtual Certification course offers a unique opportunity to learn from top ABM experts, explore real-world case studies, and actively engage in group work and discussions. Designed as an intensive, hands-on experience, it equips participants with the methodology and skills needed to create a robust, ready-to-implement ABM plan while connecting with marketers tackling similar challenges.

  • Industry leading ABM training with over 3,000 learners
  • Immersion into the methodology and skills to succeed with ABM
  • Virtual workshops
  • Expert on-the-job mentoring and coaching
  • Real-world on-demand case study webinars
  • Take part in group work and learn with peers

With our ABM training, you’re not only getting a certification; you’re joining an elite community of professionals who’ve harnessed our cutting-edge programs and credentials.

Who is it for?

Our industry-leading ABM Certification is exclusively designed for experienced marketing professionals who want to elevate their ABM to drive growth and innovation with priority accounts. 

What will I learn?

  • Understand the three distinct types of ABM: One-to-One, One-to Few and One-to-Many
  • Identify priority accounts for ABM development
  • Develop new insights into accounts and influential stakeholders  
  • Design targeted, differentiated propositions
  • Craft marketing messages and integrated sales and marketing campaigns that resonate
  • Build client loyalty and intimacy
  • Create and sustain deep, long-term relationships with executives
  • Measure your impact in terms of reputation, relationships, and revenue
  • Actionable framework you can apply straight away

Program agenda NA/EU

Dec 10

What is ABM? Selecting the right accounts and knowing what is driving the account.

Dec 17

Playing to the account's needs and mapping and profiling stakeholders.

Jan 7

Developing targeted value propositions.

Jan 14

Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluation results, summary, and next steps.

SAP: Anatomy of a One-to-Few ABM campaign

ServiceNow: Anatomy of a One-to-One ABM campaign

HP: Anatomy of a One-to-Many ABM campaign

Jan 19

A 30-minute live session with your mentor.

Deliverables to be uploaded followed by a 60-minute live session with your mentor.

Feb 6

Selecting your account and knowing what is driving it.

Feb 27

Playing to the account's needs; mapping and profiling stakeholders.

Mar 14

Developing targeted value propositions.

April 3

Planning integrated campaigns and final plan submission.

Program agenda APAC/EMEA

Dec 10

What is ABM? Selecting the right accounts and knowing what is driving the account.

Dec 17

Playing to the account's needs and mapping and profiling stakeholders.

Jan 7

Developing targeted value propositions.

Jan 14

Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluating results, summary, and next steps.

ServiceNow: Anatomy of a One-to-One ABM campaign

SAP: Anatomy of a One-to-Few ABM campaign

HP: Anatomy of a One-to-Many ABM campaign

Jan 19

A 30-minute live session with your mentor.

Deliverables to be uploaded followed by a 60-minute live session with your mentor.

Feb 6

Selecting your account and knowing what’s driving it.

Feb 27

Playing to the account’s needs; mapping and profiling stakeholders.

Mar 14

Developing targeted value propositions.

Apr 3

Planning integrated campaigns and final plan submission.

Related insights

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  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • With MomentumABM’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

    Chief Marketing Officer

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street