Accelerate Growth with ABM Through Value and Trust
Account-Based Marketing (ABM) is no longer just a strategy – it’s a critical driver of growth, trust, and competitive advantage. Join us at the Momentum ITSMA Spring Marketing Forum to explore how leading organizations are evolving their ABM programs, embedding a client-centric mindset, and integrating ABM across the marketing ecosystem to drive measurable impact.
Accelerate Growth with ABM Through Value and Trust
Date: Thursday, April 10, 2025 | 9.00am-12pm followed by a buffet lunch
Location: 1 Post Office Square (JLL), Boston, US
As expectations for profitable growth rise and buyers demand greater value and trust, marketing leaders face increasing pressure to refine their ABM strategies, deepen marketing integration, and expand their efforts to deliver real business results.
- Alignment is critical – yet 60% of leaders struggle with misalignment across marketing, sales, and customer-facing teams.
- Organizations with advanced expertise are leading the way – 62% identify as “extremely account-centric," and 64% of these companies report significantly higher ROI from ABM.
Join Momentum ITSMA for a dynamic half-day forum
Discover how aligning go-to-market teams around client needs can fuel sustainable growth, deeper relationships, and greater commercial impact in today’s evolving landscape.
Why attend?
Benchmark your ABM strategy
Gain exclusive insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark, the largest study of its kind, to understand what sets top marketers apart.
See generative AI in action
Discover how generative AI enhances the 7-step ABM process with structured, practical use cases to scale your approach.
Understand how enterprise clients are buying
Explore shifting account dynamics and uncover the sales and marketing strategies that drive real engagement.
Learn from industry leaders
Hear firsthand from industry leaders on how ABM is evolving into a scalable, integrated strategy and how organizations are embedding ABM across marketing functions to drive client-centric transformation including:
- Alisha Lyndon, author of The ABM Effect, host of the Account-Based Marketing podcast, and CEO, Momentum ITSMA
- Cheryl Caudill, Global Lead, Account-Based Marketing, IBM
- Katherine Lucas, SVP, Global Client Marketing, State Street
- Aaron Bean, Principle Consultant, Generative AI Practice, Momentum ITSMA
- Sarah DeFreitas, Executive Director, Research Practice, Momentum ITSMA
Explore how client insights can integrate marketing
Discover how client intelligence can be leveraged to refine positioning, enhance campaigns, and align marketing, sales, and customer teams for competitive advantage.
Network with your peers
Connect with industry leaders, exchange best practices, and gain actionable insights to drive client-led growth in 2025.
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Fujitsu: Building a client-first growth engine
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu’s three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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Struggling to turn fragmented account data into action? Agentic AI converts scattered insights into dynamic scoring and tailored engagement plays – helping ABM teams prioritize accounts and make confident, fast decisions.
