Elevate your account-based strategy
Immerse yourself in industry-shaping events, with a laser focus on building strategic client relationships.
At our events, we create a platform for leaders to engage with the wider community to connect, learn, and inspire each other. We delve into topics including strategic growth, client marketing, and shifting buyer expectations. Join us to be among the first to access our cutting-edge research, shaping the future of client growth.
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Don’t get left behind – make sure your brand is visible in the AI-driven buying journey.
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2026 isn’t just another planning cycle – it’s a pivotal moment for marketing leadership.
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Rethink NY is back – and it’s better than ever. Join the B2B industry’s sharpest minds for a high-impact, one-day event that challenges the status quo and arms you with the tools, insights, and proven practices to drive profitable, client-centric growth.
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B2B buying behavior is evolving fast – has your content strategy kept pace?
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The Momentum ITSMA Value of Thought Leadership 2025 report reveals that thought leadership has never been more influential in the B2B buying process – yet many providers struggle to realize its full potential.
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In our recent Supercharge 2024 webinar, we took a first look at the findings from our Thought Leadership Benchmark Report and explored the implications for your organization.
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Want to harness the power of generative AI to revolutionize your account-based marketing (ABM) strategies? Join our webinar and delve into the transformative impact of generative AI on content and its role in driving engagement metrics to new heights.
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Join us for the launch of our brand-new Momentum ITSMA Generative AI Prioritization Model and hear some of our most exciting, cutting-edge Gen AI case studies to date.
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Join Christian Weiss, Director of ABM at Autodesk, and Guy Phillips, Partner at Momentum ITSMA to share their thoughts on the evolution of an ABM program.
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In 2024, the quest for growth calls for a fresh perspective. Enter the Momentum ITSMA Growth Matrix – a groundbreaking model designed to help you successfully navigate today’s complex market dynamics. In the third installment of our webinar series – Supercharge 2024 Growth – we go beyond mere problem solving to redefine your approach to the growth challenge.
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In the second webinar of our series – Supercharge 2024 Growth – we unveiled exclusive insights for your strategic planning. Watch now to learn how marketing can deliver on this mission to create new pipeline and win in existing accounts.
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Tired of the same old ABM echo chamber? Ready for a fresh perspective? We certainly are, and can’t wait to share it with you. Gain exclusive insights into your planning as you watch the first session of our Supercharge 2024 Growth webinar series
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Key highlights from our annual Client Buying Index (CBX) research, and the implications of buyer behaviors and preferences for APAC.
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Understand buyer behavior and preferences through key highlights from Momentum ITSMA's annual Client Buying Index Research.
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Want to know how to scale your account-based approach to improve your win rates and build trust with top clients without blowing the budget or sacrificing your program’s integrity?
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This webinar investigates the latest findings from the 2024 Global ABM Benchmark Survey (ABX), with insights on how organizations are segmenting and orientating more of their marketing efforts behind priority accounts.
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Join us to explore the transformative power of client-centric growth strategies in today's dynamic B2B marketplace.
Latest in
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NetApp: Turning ABM ambition into impact
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
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Spotlight Series: The marketing upskilling reset every CMO must embrace
In this episode of our Spotlight Series, Jo Connolly, Director, Learning & Development, shares how human-centered, competency-led learning and development programs can transform B2B marketing skills – moving beyond “tick-box” training to embed client-centric growth and organizational impact.
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The great B2B marketing reset: Why your team’s skills will define your success and growth trajectory
We read about it and we hear it all the time in our conversations with our clients: B2B marketing is under pressure like never before.
